If you have talented Friends you might as well tap their Potential ;-)
So why not curate a PingPong Match between their different creative Approaches?
‘The World is increasingly becoming the Book I should have written’ is a freshly launched Collaboration with this declared Ambition: Blending Mind Snippets with Image Sparks, either found or self-created. Best Case, they clash, they implode or they oscillate - like the Piece below.
‘It may be an Addiction, but I have earned it.’ a Co-Creation between Judd Labarthe, Frank Bauer and Jan Pautsch.

Working in a Business where most Projects can now be created almost in Real-Time, I was quite surprised by the Fact that it took about 16 Months from Rob’s Request to the final Publication of the Book.
But … uuuuuuuuhhhhhh … I just love the Smell of fresh printed Books! And the Thrill of Anticipation that comes with unwrapping the plastic Cover before I start diving into a Bunch of new and inspiring Stories. And if there is one among these Stories that tells you a little more about what we do, well … even better!
The Internet Case Study Book. Strategies For Success. Featuring the Work of strategic Innovators such as Ajaz Ahmed, Alex Bogusky and Jeff Goodby. Four Languages.
#1 at the Taschen Ranking, #1 Amazon UK and US in Web Marketing and E-business.
Recognition TASCHEN




The first Spark never matches the final Execution. It just triggers a Chain of Transformations. But if the Story fits the Players and the Set, then there is a good Chance it will turn into Success on its Way to the final Cut.
Close before or close after is where the Sparks hide. And in the Absence of Expectation, the Unexpected gets a Chance to mutate into the Beast. That’s when Trashbag and Glasseye become my Friends. Just mirrored. No additional Composing required.
‘It’s the Space In Between’ is a Co-Creation between Loïc Sattler and Jan Pautsch.
Loïc Sattler Lysergid
Recognition Trendland


‘If a Product is a Design Product, if the three major Elements, Quality, Functionality and Aesthetics are perfectly combined, Advertising becomes just an additional Tool.’ Although VW-Chief Designer Walter de’Silva here talks about the Volkswagen Car Models in particular, it is this same Attitude that informs our Approach to a new global Internet Design for the Brand.
We believe that People don’t necessarily visit Car Sites to configure Cars Online, but to create Stories about ‘Man and Car’. Thus, the Aim was to develop a Platform which enables Users to create and experience many different Kinds of Stories. The new Digital Framework primarily serves to support the User’s Storytelling and, being completely Data-driven, puts their Consumer Needs and Wants at the Centre of Interaction. Yet, at the same Time, the Platform also still delivers the Core Values of the Brand, and so ultimately becomes the Basis of Volkswagen’s Digital Business Strategy.
Keeping me in Suspense for about a Year and a Half, it was a long and exhausting Path from winning the Pitch to the final Design. But it was a great Experience too, and a fantastic Project that wouldn’t have been possible without the Help of an amazing and dedicated Team at argonauten G2, including Vera Krautwurst, Martin Lange, Judd Labarthe, Matthias Trick, Frank Müller, Markus Kleine-Vehn and Florian Mlodzik to mention only a few Names among many who worked tirelessly with me over the past Months and did an outstanding Job.
A first Pilot has just been launched in Italy to test Consumer Acceptance and Market Success. But most exciting will be to see in what Ways the other Marketplaces will take on our Concept and Design, and how it might be further developed towards Rich Media, Broadband Content and Interactive Media Functions. I’m looking forward to the Stories Volkswagen will be able to tell through the new Digital Platform, and what kind of Feedback they will get from their Fans around the World.





A Big Idea that works perfectly across different Touch Points. Unfortunately, not all our Ideas made it into the first Campaign Flight. Ideas about Gesture-Based Interactive Digital Shop Windows, Public Life Painting Projections and iPhone Apps are still waiting to get replayed.
Awards DDP 2010 - FMCG - Bronze / The Hive Awards 2010 - Honorable Mention, Promotional Microsites Beauty
Recognition Design Journal / spyline / Flash Allstars / irie




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David Zheng, Founder of Hong Kong based NewWebPick.com
invited me to participate in ‘Crossover Design’, the first printed Form
of the NewWebPick Electronic Magazine. I’m delighted to be featured
in this Interview and more than a little proud to be represented
by these Images.
‘‘Crossover’ is not only a trendy Expression in the international Fashion Community
but has also conquered the Design World with its incomparable Magnetism. Designers
have crossed over from their customary Field of Expertise to a new Design Field, and
created a sparkling and magnetic Feeling by blending Elements that either had nothing
to do with one another, or at odds and, even completely opposed at Times.’
Crossover Design. A Publication by NewWebPick and Cypi Press.



We all got very excited once we backed off of that first Concept and instead began the Process of layering flat Photographs and actual Splashes of real Paint onto one another. ‘Monstres d’Acrylique’ is a Co-Creation between Damien Elr°y Vignaux, Loïc Sattler and Jan Pautsch.
Damien Elroy Vignaux Elr°y
Loïc Sattler Lysergid
Recognition Trend Hunter Magazine



Stories
The most fanatical Supporters of the best Symphony Orchestra in the World live in the United States and East Asia, where Concerts and entire Tours are sold-out Years in advance. So, why not built a Digital Concert Hall - as a Substitute for the confined Space - that offers existing and new classical Music Lovers around the World to discover a unique Experience of Live-Streaming Concerts in the highest possible Quality? A great Honour for us to take on such an innovative and creative Challenge for this exciting Brand. The first specialised Online Classic Portal, Live and in Full-HD.
‘That’s how Web TV for large cultural Institutions should look like.’
LeadAcademy Principal Markus Peichl
‘Then there’s the Digital Concert Hall: the most successful Orchestral Live-Streaming Project on the Web. It’s a Sign of the Times that the World’s most tradition-bound Ensemble is now a Web Trailblazer, opening up the hallowed Halls of Berlin’s Philharmonie to an infinitely wider Audience.’ The Guardian
The basic Idea for both the Layout and Motion Aesthetics of the Application derive from a Realtime Concert Experience and encounter with Hans Sharoun’s complex yet balanced, democratic and timeless architectural Work. Quoting Max Frisch: ‘I feel guided as if walking through a Labyrinth, - guided, not lost – guided by the Spirit of the Space itself. Guided by the Pleasure that unfolds. […] beguilingly guided by the Architect’s Wit.’
Awards ADC Global 2009 - Gold Cube Interactive / One Show Interactive 2009 - Bronze Pencil / One Show Entertainment Award - Finalist / LeadAwards - 2009 - Gold / New York festivals interactive advertising award 2009 - Best Use of Medium/Website - Gold WorldMedal / New York festivals interactive advertising award 2009 - Entertainment Promotion - Silver WorldMedal / The FWA [Favourite Website Awards] Site Of The Day Award - 2009 / Golden Award of Montreux 2009 - Finalist / Cannes Cyber Lions 2009 - Shortlist / WPPED Cream Awards - Highly Commended / The 14th Annual Webby Awards - Official Honoree for the Music Category
Press Feedback Deutsche Bank / dpa / FAZ / Financial Times / Press Release LeadAwards / SZ / The Korea Times / The Guardian / The New Yorker / YouTube Channel / ZEIT





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To ensure the Brand’s strategic Repositioning, we initially put a Multi-Channel Launch Campaign for ‘MasterCream’ into Action. For the Client’s internal sales Purposes, we developed an Image Spot that stunningly demonstrates the Brand’s Evolution from Past/Dark to Now/Spark. The Pace of the Spot is determined by Thorsten Minning’s dramatic Sound Design.
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The La Prairie Styleguide is tough. Like in classic Swiss Design, the applicable Design Elements are limited to the very Basics. Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away.
In the Digital Space however, classic Design Categories are extended in the Dimensions of Time, Space and Interaction. The following are two different Approaches for the new La Prairie Online Appearance:
Capture the Magic! Move around the Sculptural Arrangements and marvel at their Beauty. Stop Time for a Moment and indulge in the Magic of La Prairie! And an Analogy to a successful Retail and La Prairie Outlet Practice: a Celebration of the Icons in a virtual Treasure Chest - an illuminated Cube.
Recognition Attila Hartwig represented by Emeis Deubel




We set out to re-shape the Jewel Brand of the Beauty Industry and eventually won over La Prairie’s Interactive Marketing Budget. The general Approach was to create a fresh, clean state-of-the-art Design that implies Credibility, Precision and Attention to Detail like a Swiss Clockwork. Its true seductive Magic, however, unfolds beneath the Surface. The Images were created in Cooperation with the Berlin based Photographer Attila Hartwig.
A tough, two-stage Beauty Contest that kept us in Suspense for more than five Months. The most fascinating Aspect: In the second Stage we were challenged to a Layout Duel by a French Agency highly rewarded in the Beauty and Fashion Industry. The Decision eventually did go in our Favour though, because of the genuine Look and the understanding we showed towards the Brand’s Requests. According to La Prairie: ‘The best One won!’
Recognition Attila Hartwig represented by Emeis Deubel
Press Release HORIZONT






We found a Solution in creating Filmic Compositions that are made of High Resolution Photographic Images. Shooting in Berlin, Munich based Photographer Frank Bauer took three stunning, greatly atmospheric Series, which Art Directors Heiko Keppel and Corinna Vidic then mounted in a reduced Layout employing Split-Screen Technique and Animation Dramaturgy.
Recognition spyline




But we knew that bringing more Color into the real Lives of our Users would take more Effort than just splashing some Orange around. Besides, we wanted to do more.
So we claimed the entire digital Space as Fanta’s Playground. We built multiple Platforms: a Microsite on MySpace, a Homepage Takeover on bravo.de, and of course a Campaign Annex on fanta.de. Rounding out our Multi-Platform Approach were Newsletters and a massive Banner Campaign.
Awards DDP 2009 - 2 x Bronze / Mobius Award - First Place Mobius Award 2008 / One Show Interactive 2008 - Merit Award {Global Toolkit} / New York festivals international advertising award 2008 - Animation - World SilverMedal {Global Toolkit}
Recognition Selection - Germany’s Finest Agencies / Annual Multimedia / FISCHER’S ARCHIV - Lead Campaign of the Month 07/09
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The visual Universe of the new global Brand Campaign ‘The Coke side of life’ is truly amazing - a mind-blowing TVC {‘Happiness Factory’ by Wieden/PSYOP} and the illustrative Sixties Splash Style developed by AKQA. But the Question now was how to combine such solitary Components and turn them into a seamless, digital Experience for German Coke Fans?
‘Best Online Adaptation of a Coke Campaign and first international Trial of a Commercial Use of a Web 2.0-platform in the Coke Universe.’ Mark Greatrex, SVP Marketing Communications and Insights
‘Long-term Brand Platform offering Opportunities way beyond your average integrated One-Off, incorporating Music, Art and Online.’ Contagious 13
‘It was, amongst other Things, just the right Time for Coca-Cola to operate the target-group-specific Development of the Brand through the Web. That’s where the Impulse springs from now, the conventional Sector today becomes less and less important.’ PAGE 01/07
‘Freedom within a Framework’ was our Motto. A Firework of dynamic Contents alongside a subtle Animation Concept paid off and made the Site not merely a Success but a Master Sample for various local Market Adaptations.
Awards New York festivals interactive new media award 2007 - Bronze WorldMedal / Deutscher Designer Club - GUTE GESTALTUNG.07 - Bronze / Favourite Website Awards [FWA] - Site Of The Day / Annual Multimedia Award 2007 / DDP 2008 - Silver
Recognition Jahrbuch der Werbung 2007 / PAGE 01/07 / VISUAL-X / Newstoday® / NewWebPick



Sleights
The Idea didn’t survive long, it simply failed the Reality Check. But in Return this Series of Images originated from our initial Concept - a Gift of manipulated Chance.
‘Black and White may be the greatest Act of Resistance now available to us.’
Felix Gonzales-Torres quoted from: Hans-Ulbricht Obrist: Wolfgang Tillmans. Conversation Series.
Recognition Behance Feature / Computerlove™ / zeroin / QBN








Design is Kinky is publishing the new Edition of their Annual Semi-Permanent Books which will be used during their upcoming Semi-Permanent Events in Melbourne and Perth.
‘But what is Semi-Permanent? First of all, Semi-Permanent is a Design Event. In Addition to a Major Conference, there are a Number of Side Events taking Place including Exhibitions, Competitions, Workshops and Parties. In other Words, it’s a Week long Celebration of all Things ‘Design’. From Graphic Design, Film, Art and Illustration, to Web Design, Photography and Visual Effects, to Animation, Graffiti, Motion Graphics and Stop Motion; all these Things and More.’
‘Gospel’ is a 2-Part Design I developed exclusively for this Book. But as is so often the Case, there’s no Guarantee that the Piece will make it into the final Selection.
Recognition Netdiver Magazine {ISSN 1911-866X} / Designers’Couch




Object Marker, Motor, Glue
Exploring the Disappearance of artistic Authorship behind the Piece: Terby is a dumb Object. Just like the same-named Protagonist in Bret Easton Ellis’s ‘Lunar Park’, it aggressively rotates around itself leaving behind no more than black Traces.




Spatial Work, Environment Print {200×300 cm}, Acrylic on Wall, Balls / Dimension variable
Developed in Co-Creation with Veysel Oender {Amok} and Roman März.
“‘The Black Hit of Space’ is an Experiment, an experimental Design Set Up in order to find out what emerges from the close Collaboration between a Photographer, an Ex-Writer and an Artist. What happens, if three individual forms of artistic Expression co-occupy a Space? And, what if the title ‘The Black Hit of Space’ serves as the Inspiration to the Project? The Outcome is a room-encompassing Installation - both attacking and absorbing. An interplay of Forces, that distinctively continues in our further Projects.”
BLAKHTFSP3 {TheBlackHitOfSpace™}
“When the Exhibition, ‘BACKJUMPS – The Live Issue’ opened, it hit like a Bomb. Within six Weeks up to 12,000 visitors wanted to see the Rooms decorated by Street Artists of the Kunstraum Bethanien in Berlin.” Die Zeit.de
BACKJUMPS - The Live Issue #3, Urban Communication und Aesthetics, Kunstraum Kreuzberg/Bethanien, Berlin
Participating Artists and Projects: Anti privé, AKIM ONE NGUYEN, ASH, Blu, CEMNOZ, CUBABRASIL - Berlin, Dave the Chimp, Brad Downey, Graffitimuseum, HuskMitNavn, Jay One Ramier, Carlos Mare139 Rodriguez, Mode 2, NOMAD, Migratory Birds of the Solovei Republic, Reclaim your City, Oliver Rodriguez-Kroll, SKKI, StudioAnti™, Study of Style, Surrend, Daniel Tagnoe, Veysel Önder/ Jan Pautsch BLAKHTFSP3 {TheBlackHitOfSpace™}, ZEVS
Press Feedback: art-in-berlin.de / spex.de / de-bug.de
Publication: BACKJUMPS: The Live Issue #3





Object Coaldust, Paraffin, Curd Soap, Mirror Display
‘Black and White’, ‘Good and Bad’, ‘Clean and Filthy’ - Taking into Account such last-century Terms, Twin Set™ liberates Products from their primary Coding in Order to provide Scope for continuous Development, and thus, give Way to entire new Dimensions of the Here and Now.
sin-berlin, a unique Exhibition-Cum-Shop in Berlin, offered Products from various Manufacturers in limited Editions - exclusively designed for a one-month-only Exhibition in a very special Showroom.
‘Opening for a Month in Berlin’s trendy Mitte District, the Project also known as “sin-berlin” is a curious Mixture of Exhibition and Shop, where more than 70 international Designers, Architects and Artists will create unusual Products exclusively for the aforementioned Department Store.’
Press Feedback Berliner Morgenpost / Deutsche Welle / Die Welt

Object Moving Message Boards, Photograph,
Excerpt from Richard Prince: The Perfect Tense, Why I Go to the Movies Alone
Co-Creation with Berlin based Photographer Roman März.
‘She had to be condensed and inscribed in a Way that his Expectations of what he wanted her to be, {and what he wanted to be too} could at least be possibly, even remotely, realized. Overdetermination was Part of his Plan and in a strange Way, the same kind of psychological After-Life was what he loved, sometimes double loved about her Picture.’ Richard Prince: The Perfect Tense, Why I Go to the Movies Alone, Tanam Press, N.Y. 1983


Specs
MRTLMGYC {ThisMortalMagic™} Label and Showcase of Jan Pautsch, Creative Director, lives and works in Berlin.
Conceptual Work, Design Direction, Executions, Artistic Projects, Glimmer.
Working in the Position of Creative Director at argonauten G2 in Berlin, Jan develops and supervises Digital Campaigns
for a broad Range of Clients like Allianz Group, Beiersdorf, Coca-Cola, Commerzbank, Deutsche Bahn, Pernod Ricard,
Procter & Gamble Prestige, The Berlin Philharmonic Orchestra and Volkswagen AG.
He has won both national and international Awards such as LeadAwards {Gold}, Art Directors Club Global {Gold}
and New York Festivals {also Gold}.
One of the great Aspects of his Job is that it gives him the Opportunity to combine his personal Art Projects with Concepts
for Commercial Applications. Just as Artistic Expressions and Practices help to solve conceptual Problems of Digital Branding,
so too does his Artistic Approach often create commercial Consequences.
Jan has a MA Degree in Fine Arts from New York University and a BA {Hons} in llustration from Camberwell College of Arts, London.
He also completed a Master Class and Diploma in Communication Design at the School of Art and Design Berlin-Weißensee {KHB}
Besides his current Job at argonauten G2 and a constant Stream of Artist Collaborations, Jan teaches Media Design
at Beuth University of Applied Sciences, Berlin, and has spoken at Major Conferences {most recently, at the OFFF 2009,
International Festival for the Post-Digital Creation Culture in Lisbon, Portugal}.
He served as a Member of the Panel of Judges in the Category ‘Best Creative Design and Usability’
at the 2009 German IPTV Award as well as in the Category ‘Best Design’ at The Hive Awards 2010.
He looks forward to be a Member of the Interactive Jury at this Year’s Golden Drum International Advertising Festival
where he’s also taking Part in the Interactive Laboratory.
His Work has been showcased at Eight Floor in New York and Art Forum Berlin among other Places {BACKJUMPS,
dirty windows, Glue, sin and S.S.K.} and was featured in international Art and Design Publications and Online Mags such as
Crossmedia Design by NewWebPick, IdN, TASCHEN, The FWA, spyline, Computerlove, Reform & Revolution {R²}, Netdiver and QBN®.
He is always looking for Creative Exchange on all Levels and is genuinely open to Artistic Projects and Co-Creation.
For him these Interactions are essential Sparks in the Dark Space of Mortality, making him experience the Here and Now
as a Place of constant Transformation.
Kent / Beiersdorf: Juvena of Switzerland,
La Prairie Switzerland / Coca-Cola Germany,
The Coca-Cola Company, The Coca-Cola
Europe Group: Coke, CokeFridge, Fanta,
Fruitopia, Apollinaris, Vio, Powerade, Sprite /
Commerzbank / Deutsche Bahn /
Pernod Ricard: Ballantine’s, Havana Club /
Swatch / T-Com / Procter & Gamble Prestige:
REPLAY your fragrance! / The Berlin
Philharmonic Orchestra: Digital Concert Hall /
Toshiba / Volkswagen AG
BACKJUMPS - The Live Issue / Computerlove /
Crossmedia Design, NewWebPick / DesignCharts /
dirty windows / Eight Floor NY / Golden Drum /
Glue / IdN / Netdiver / OFFF / PAGE / QBN® /
Reform & Revolution {R²} / Selection /
spyline / sin / S.S.K. / TASCHEN / The FWA /
Website Design Awards / Who’s Who in Design
are} / Monstres d’Acrylique / Pattern of No /
Minus Figure / CAMP DISCO /
Terby {Drawing Defense} / Turning Tricks /
The Black Hit of Space / Twin Set™ /
Science Fiction or Moon above Kurfürstendamm /
It’s Magic if it happens and if it doesn’t, it doesn’t
matter / Why I Go to the Movies Alone /
Flori, Eric and Paul / All Work No Play /
Great Stuff Priced Right!
Higher Powers commanded this Site and I am very grateful to
Jan for Technical Expertise, Judd for Enlightment and Pam for Transformation.
















